Twitter / X Statistics 2024: Latest User Data & Trends

Under Elon Musk’s leadership, Twitter is changing fast. In 2024, it has over 619 million monthly users, making it the 12th most popular social network. This shows it’s still important in the digital world, even with new changes and challenges.

Twitter’s money-making is strong, with $3.4 billion in revenue in 2023. This is a 22.73% jump from the year before. This growth shows the platform can handle market changes well. Also, the U.S. is key to Twitter’s success, making up over 50% of its revenue even though only 17% of users are there.

Twitter’s users are mostly men, at 60.9%. The 25-34 age group is the biggest, at 38.5%. This info helps shape what kind of content does well on Twitter. Knowing this is key for businesses and individuals wanting to make an impact on the platform.

The U.S. has the most Twitter users, followed by Japan and India. This shows Twitter is a global way to talk and share info across borders. As Twitter adds new features and uses AI, these stats give us a peek into its future.

Overview of Twitter’s Evolution to X

Twitter has changed a lot, becoming X. This change shows how social media is evolving. It meets the needs of its users and reflects Elon Musk’s vision.

Elon Musk’s Acquisition and Rebranding

In October 2022, Elon Musk bought Twitter for $44 billion, making it private. This move was big news in the tech world. It led to big changes.

In July 2023, Musk introduced X as the new name. He wanted the platform to be more than just a social network. He wanted it to be an “everything app.”

Key Platform Changes in 2023-2024

The changes to X have been big and talked about a lot. Musk added new ways for creators to make money. He also focused more on videos, especially vertical ones.

These changes match what’s happening in social media, like TikTok’s growth.

Impact on User Base and Engagement

Even with big changes, X still has 619 million users every month as of April 2024. People are watching more videos, with a 30% increase from last year.

Over 100 million people watch videos daily, spending about 13 minutes on the platform. These numbers show that X is still a big part of social media.

Twitter / X Statistics 2024

X, once known as Twitter, is still a big name in social media. By 2024, it had 335.7 million users every month around the world. This is a big jump from before, showing how popular and engaging X has become. User engagement is on the rise.

X’s users are mostly young adults. The biggest group is between 25 and 34 years old, making up 38.5% of users. More men use X, with 68.1% of users male and 31.9% female.

X reaches people all over the world, with the US having the most users at 105.42 million. Japan and India also have a lot of users, with 58.95 million and 23.6 million respectively. This shows how popular X is globally.

People in the US spend about 34.1 minutes a day on X. The platform gets around 500 million tweets every day. This shows how active and creative its users are.

Global User Base and Growth Trends

X/Twitter’s user base is changing in 2024. It has a big global presence, with lots of monthly and daily active users. Let’s look at the latest stats on X/Twitter’s growth and how people engage with it.

Monthly Active Users Worldwide

X/Twitter reaches a lot of people worldwide. It had over 500 million monthly active users in 2024. This means a big part of internet users use X/Twitter, with 12.6% of the online people using it. The US, Japan, and India have the most users.

Daily Active Users

People are very active on X/Twitter every day. Over 200 million users are active daily. They send about 500 million tweets a day. Americans spend around 34.1 minutes on X/Twitter every day, showing its importance in their lives.

User Growth Rate Year-over-Year

X/Twitter’s growth has changed over time. It slowed down after Elon Musk bought it, but now it’s picking up again. It’s growing 30% faster with Gen Z than Instagram. This is key as X/Twitter fights for attention with other social media.

Even with challenges, X/Twitter is still a big player in social media. It’s growing, especially with the young. Watching how it changes will be interesting as it competes in the social media world.

Demographic Breakdown of X Users

X has a diverse and dynamic community. It has 225 million daily active users and is expected to grow to over 500 million by 2028. Most users are between 25 and 34 years old, making up 38.5% of the user base.

More men use X, with 68.1% of users being male and 31.9% female. This shows a big difference in how men and women use the platform.

Most X users are well-educated, with over half having a college degree. This is especially true in the United States, where 33% of users have a college degree.

X is more popular with younger adults. In the U.S., 42% of users are 18-29 years old. Since 2014-15, the number of teens using X has gone down. Only 6% of U.S. adults 65 and older use X. This shows X is more popular with the younger crowd.

Geographic Distribution of X Users

X, formerly known as Twitter, has users all over the world. Knowing where these users are helps us see how big and influential the platform is in different places.

Top Countries by User Count

The United States has the most X users, with 95.4 million. Japan is second with 67.5 million, and India is third with 27.3 million. Together, these countries make up a big part of X’s users.

Emerging Markets with Rapid Growth

Some countries are growing fast in X users. Indonesia and Brazil have 24 million and 24.3 million users each. These countries are great chances for X to grow and reach more people.

Regional Usage Patterns

How people use X varies by region. The United States has almost 23% of all X users, making it a key market. Japan has about 12% of users, showing strong use in Asia. European countries like the United Kingdom also have a lot of users, making X’s global reach diverse.

Knowing where X users are helps businesses and marketers plan better. By focusing on the top and emerging markets, you can make your content and engagement more effective in different areas.

User Engagement Metrics

X analytics offers deep insights into how people interact with Twitter. It shows us how often users tweet and what they do on the platform. This helps us understand what makes Twitter engaging.

People spend different amounts of time on Twitter. On average, users are on the platform for about 35 minutes a day. But, a small group of users, only 10%, creates most of the content. They are responsible for 92% of all tweets.

On X, some users are much more active than others. The most active tweet about 157 times a month. In contrast, the average U.S. adult tweets just once a month. This shows how varied Twitter users are in their engagement.

Video content on X is very engaging. Over 100 million users watch vertical videos every day. They spend about 13 minutes watching videos, showing how important videos are on Twitter.

Content Trends on X

X, once known as Twitter, is always changing with what users like and want. It’s key for marketers to keep up with these changes. Let’s look at the latest trends, popular tweet types, and how well they perform.

Most Popular Tweet Types

In 2024, X users love news and entertainment tweets the most. Videos are becoming more popular, with a 30% increase in views from last year. This shows how important videos are in grabbing people’s attention.

This rise in video views on proves that visuals are key to getting noticed.

Hashtag Usage Statistics

Hashtags are still a big deal on X. Even though we don’t have exact numbers, they help people find and join in on trends. Using the right hashtags can make your tweets more visible and engaging.

Video Content Performance

Video content on X is booming. Now, over 8 billion videos are watched daily, a 43% jump from last year. This shows how adding video to your X plan can really help with engagement and reach.

Knowing these trends on X can help you make better strategies. Create engaging videos, use popular tweet types, and hashtags wisely to make a big impact on the platform.

X’s Position in the Social Media Landscape

X, once known as Twitter, stands out in the social media world. It may not have as many users as Facebook or YouTube. Yet, X is key for sharing news in real-time and joining public discussions. It reaches 12.6% of internet users globally.

In the social media race, X is the 12th most popular platform globally. This shows its strengths and challenges in the digital world. Let’s see how X compares with other big names:

When looking at X versus other platforms, it faces tough competition from TikTok and Instagram, especially with younger people. These platforms are big on visual content and short videos. Yet, X keeps its spot as a top source for news and messages from public figures.

Under Elon Musk’s leadership, X has seen a big boost, jumping from 200 million to 400 million users in just 12 hours. This shows X could still grow and stay important in social media.

Advertising and Revenue Statistics

X’s financial scene has changed a lot in recent years. In 2022, it made $3.4 billion, which was 11% less than the year before. This drop continued into 2023, with a 22% fall in ad revenue from 2022.

Ad Revenue Trends

Advertising is key to X’s earnings, making up 75% of its income in 2023. Yet, X is struggling to keep its advertisers. Ad revenue was expected to drop to $2.98 billion in 2023, showing the effort to keep advertisers is tough.

Advertiser Retention Rates

Keeping advertisers is now a big focus for X. The drop in ad revenue over the last two years is clear. This shows the need for better strategies to keep and attract advertisers in a crowded social media space.

New Monetization Features

To tackle revenue issues, X is looking at new ways to make money. This includes sharing revenue with content creators to draw in more users and increase engagement. These efforts could help make up for lost ad revenue and open new doors for the platform and its users.

The U.S. market is very important for X’s finances. Even though Americans are just 15% of X’s users, they generate over half of its revenue. This shows how crucial it is for X to focus on U.S. advertisers to stay financially healthy.

Mobile Usage and App Performance

X’s mobile presence is key to its success. Recent stats show big changes in how users behave and engage. In September, mobile app usage fell by 17.8% in the US and 14.8% worldwide.

The first nine months of 2023 saw a 12.8% drop in US mobile app usage. This matches the global decline in visits to twitter.com, down 14% year-over-year in September. Yet, X is still a top social network.

To boost mobile use, X is improving its app. It aims to be an “everything app” for shopping and finance. X also launched a Blue subscription service. This offers different prices for web and mobile users to get more people to use the app.

Improving mobile performance is crucial for X. It needs to turn things around to succeed in the growing social app market. This market is expected to grow by 26.2% annually from 2023 to 2030.

X’s Impact on News and Information Sharing

X is a key player in sharing news on Twitter, with 75% of users seeing breaking news as it happens. Its real-time updates make it a top choice for staying current with events. Users see 85% of opinions on what’s happening right now.

Breaking News Dissemination

X is great at spreading news fast. 79% of users find news articles, and 75% get updates from news sources or journalists. This ensures users are always in the loop with the latest news.

User Trust in Information

Twitter’s role in news is complex. While it’s a top news source, 86% of U.S. adults who get news there often see wrong information. This shows the importance of thinking critically about what you read on X.

Fact-Checking Initiatives

To fight fake news, X has started fact-checking efforts. Yet, 66% of news consumers think the platform picks which stories to show them. This shows the hard task of keeping news unbiased on X.

Despite challenges, X is still a big deal for sharing research. Over 200,000 users share research weekly in 2024. This shows X’s big role in academic and scientific talks, even with issues with keeping users interested.

Privacy and Security Updates

X (formerly Twitter) keeps improving its privacy and data protection. In 2024, it made several updates to boost user security. These changes aim to tackle concerns about security and keep users’ trust in a complex digital world.

One big update is the use of advanced encryption for direct messages. This makes your private chats safer. X also started a program to teach users about keeping their accounts secure and staying safe online.

To fight fake news, X has grown its fact-checking efforts. It uses AI to spot false information, helping users make better choices about what they read. This helps keep the platform secure while still supporting free speech.

X has also given you more control over your privacy. You can decide who sees your posts and manage how your data is shared. For businesses and content creators using AI-generated avatars, there are new tools to protect your work and stop others from using it without permission.

• Advanced encryption for direct messages
• User education program on account security
• AI-powered fact-checking tools
• Granular privacy controls
• Enhanced intellectual property protection

As X faces new challenges, these updates show its dedication to keeping users’ privacy and security safe. By focusing on data protection, X wants to make social media safer and more trustworthy for its 600 million monthly users.

Conclusion

X, once known as Twitter, keeps changing in the fast-paced world of social media. It still plays a big role with over 500 million users every month. The social media evolution has brought both good and bad changes for X. These changes shape its current state and what the future holds.

Recent data shows a mixed view of X’s users. While it’s still strong globally, it has lost U.S. users since Elon Musk took over. This shows X needs to change to meet what users want and the market’s needs. Most of X’s users, 60.9%, are men, offering chances for targeted marketing.

X is innovating and finding new ways to make money. It’s adding new features like peer-to-peer payments and AI-enhanced experiences. These moves show X’s drive for growth. X is also working with BetMGM and planning a TV streaming app to offer more content and make more money. Improving how it handles content and builds trust with users is also key to its future.

As X moves forward, it must balance keeping users happy, working with advertisers, and improving technology. How well it uses its strengths in sharing news and interacting with brands will affect its success. It needs to keep users coming back and improve content quality to stay important in social media and digital marketing.